I have always believed that a brand does
not operate in a vacuum. Context is essential; as well as having an inbuilt instinct for developing relevant solutions which can also double up with the ability to determinedly set trends rather than just follow them.
We work with the future in mind and the ability to project where a brand will need to be in ten years is vital to developing the kind of branding strategy that will transcend the present while embracing the possibilities of the future.